The Food of Kings At Royal Persian

We are all familiar with kebabs, the skewered grilled meats served at many food courts, restaurants, and street stands. While most of us might believe the kebab is a Middle Eastern food, it actually originated in Persia (now Iran).

So what distinguishes Persian cuisine from other Middle Eastern dishes? The simple answer lies in the seasonings and spices. Persian food consists of more saffron-based dishes, and fruits are used extensively both on their own or as seasoning. Middle Eastern food is more often flavored with mint, coriander, parsley and Zatar (a wild thyme herb blend). Middle Eastern food also uses more olive oils, while Persian cuisine uses butter.

“There are some spices that we can’t get in Jakarta. To get the authentic Persian flavors, we ship them exclusively from Iran,” says Alex, the Iranian co-owner of Royal Persian. Ingredients such as baghali (broad beans), zaferan (saffron), and zereshk (dried berry-type fruit) are expensive and not available in the city.

“You have to understand that Persian and Middle Eastern are entirely different cultures,” he adds.

Alex has been living in Jakarta for more than five years. In 2010, he and his partner Hooman, also from Iran, decided to open Royal Persian in Kemang. “I wanted to introduce Persian food to the friendly Indonesian people who are always eager and curious to try new food,” Hooman explains.

“I believe that we are the only restaurant that serves Persian food in the city,” Alex adds.

Located on Jl. Kemang Raya, the spacious restaurant has an outdoor terrace and can easily accommodate 100 guests. Adorned with beautiful Persian rugs and traditional art works, the interior is cozy and dimly lit, with Persian music to set the mood.

Chef Esmai and Assistant-Chef Shahram, both from Iran, ensure guests will have an authentic Persian culinary experience. The menu naturally features various kebab dishes, served in generous portions and priced very reasonably, starting from Rp 50,000. Try the popular koobideh kebab which is made from ground lamb mixed with parsley, chopped onion, turmeric and seasoning, served with roasted tomato. Or the bakhtiari kebab, a combination of lamb, beef tenderloin and chicken breast. There are also the barg kebab, chenjeh kebab, and soltani kebab, as well as tasty chicken or fish kebabs.

If you prefer a non-kebab dish, there is the shishlik, one of the most lavish dishes in Iranian cuisine, which is lamb chops cut from the rack, marinated in a saffron-scented mixture of yogurt, garlic, and lemon juice. Along with the entrees, you can order naan breads or various types of rice, including baghali rice, barberry rice and biryani rice.

To finish off your meal, try the sholezard, a very sweet and delicious Iranian dessert made of saffron, sugar and rice.

Every guest is offered a complimentary traditional drink, khak shir (earth milk), a delicious and refreshing drink, served cold and topped with brown flower seeds. If you want to try something different, doogh is another traditional drink, a combination of yogurt, carbonated water, cucumber, and dried mint. For tea drinkers, try the Persian tea, brewed the Persian way and ideal for enjoying with shisha, which is offered for guests to enjoy in both the indoor and outdoor dining areas.

Royal Persian also serves a wide selection of Indian and Indonesian food.

Iwan Putuhena Reports

Original article was published in Kemang Buzz

The Food of Kings At Royal Persian

Pictures by Dissy for Kemang Buzz

Royal Persian

Jl. Kemang Raya No. 27,
Tel: 021 719 4242, 021 719 4343
 
Opening Hours:
Monday – Sunday:
10.00 am – 02.00 am
 

So Fresh, So Clean: AutoBridal Prioritas 9

With an estimated 12 million vehicles, a car wash service in this capital city is a business always in demand. To meet the needs of busy customers who never have time to bring in their car, or just simply don’t want to waste an hour in a waiting room, some car wash services are reinventing themselves.

At AutoBridal Prioritas 9 in Kemang, a car wash is more than just a car wash. With a service concept based on the simple idea that it’s not just your car that needs pampering. So while your car is given a New and Wet Look, you, too, can spoil yourself.

At AutoBridal you no longer have to wait in boredom, or sit in an uncomfortable chair, reading last year’s magazines. There are air-conditioned lounges with comfortable couches, TV, Wi-Fi, a swimming pool, massage services and a children’s playground. The Strudels Factory House & Cake café serves a selection of Indonesian food, Italian pastas, coffee and other beverages.

“We’re in the service industry business, so besides focusing on car care, we provide a place that is comfortable,” says Bismel, shop manager at AutoBridal Kemang. “We want you to leave here feeling rested with a clean car and a full stomach.”

AutoBridal started as franchise in 2009, with its first shop in Bandung. Since then, it has expanded to more than 90 outlets nationwide, and one in Malaysia. The Kemang outlet was opened in September 2010.

In addition to the extra facilities and the conveniences AutoBridal offers, washing your car here offers satisfying results for the best price. The price range for Ice Cream car wash with hydraulic system starts at Rp 40,000, with extra charges for additional services such as Exotic Exterior, Interior, Paint Protection, Anti-Rust, or Total Salon Service.

When it comes to car care products, selecting the right soap is critical for preventing damage on the body paint. AutoBridal uses a PH balance 7 to clean your car, just the appropriate level to protect the paint and maintain the right shine on your car. “If you or your driver at home washes with regular soap, it will be dull and can damage the paint within three months,” says Bismel.

AutoBridal offers memberships that features benefits, including discounted prices for year-round car wash services, free vouchers and other promotions. Membership price at AutoBridal range from Rp 1.5 million, and certain plans can be used at any AutoBridal outlets. Currently there are more than 400 members at AutoBridal Prioritas 9 in Kemang, and new customers are joining every day.

In such a busy place, the average waiting time for a car wash is approximately one hour. With eight hydraulics systems, AutoBridal manages to wash and rotate cars faster than any other car wash in the area.

The shop is open until midnight on weekdays and until 1 am on weekends. “We are really busy on weekends, in the morning and afternoon usually there are a lot of families. At night young people come in to wash their cars before they go out and party,” says Bismel.

It is not unusual to spot exotic cars at the shop; in fact, those cars regularly need care more than the average cars. In addition to servicing cars, AutoBridal Prioritas 9 also washes Harley Davidson motorcycles. And as more celebrity customers join as members, the shop often looks more like a car show than a car wash, according to Bismel. “I have seen Ferrari California, Maserati, Mercedes Benz, BMW and countless of Hummer cars,” he says.

With AutoBridal Prioritas 9 in Kemang, there is no excuse to be driving a dirty car. So step out of the ordinary, spoil yourself and treat your car to a five-star wash.

Iwan Putuhena Reports

Original article was published in Kemang Buzz

So Fresh, So Clean: AutoBridal Prioritas 9

Pictures by Dissy for Kemang Buzz

AutoBridal Prioritas 9

Jl. Kemang Raya No. 41
Tel: 021 7181560
www.autobridal.com

Opening Hours
Weekdays 09.00 am – 12.00am
Weekend 09.00 am – 10.00 am