Photography is an expensive hobby and profession, so when you’re purchasing a camera or other necessary supplies, you want a store that provides quality products, knowledgeable guidance and reliable service. Oktagon in Kemang offers all of the above for amateur and professional photographers alike.
Oktagon first opened for business in 2002 at Gunung Sahari in Central Jakarta. Owner Wiryadi Lorens says he wanted to contribute to the development of photography in Indonesia. A young and creative entrepreneur, he saw an opportunity to offer camera retail sales, service repairs, rentals, gallery and photography school, all under one roof. In 2007, to meet the rapid development of the photography industry, Oktagon opened its second store in Kemang.
Oktagon client Andreas bought his Canon 50D at the store in Kemang three years ago, and has been a regular ever since. “I’m comfortable with the professionalism of the staff. They always have good advice when I purchase lenses or other products, and more importantly I can return for repairs if there are ever any problems,” he says.
Oktagon sets reasonable prices, which other stores often use as a reference. “They call frequently; I already recognize their voices,” says Zakaria, a camera expert at Oktagon who learned the trade from Oktagon’s training program when he began working at the store three years ago. As a new employee he was required to attend classes at Neumatt, Oktagon’s photography school. “Eventually I bought my own Canon 450D,” he says.
Photography is an expensive hobby and profession; the price range for an SLR (single-lens reflex) camera runs anywhere from Rp 5 to 80 million rupiah, and as much as Rp 300 million rupiah for a commercial or billboard camera, not including accessories, lights and lenses. Oktagon offers a credit installment option for serious buyers or professionals.
For beginners, Zakaria recommends Oktagon’s newest product and current best seller, the Canon 1100D, priced at about Rp 5 million for a complete kit. For most customers, looking for the best price is a priority. But at the end of the day, according to Zakaria, it is worth paying the extra money for the product service guarantee just to be on the safe side.
Choosing between Canon and Nikon is every beginner’s biggest decision, he adds, noting that both brands are great cameras. Whichever one you choose, it’s best to stick with lenses and other accessories that are compatible. Oktagon’s advice: pick a brand used by most of your friends or photography community; this way you can trade and borrow lenses from each other.
With the growing interest in photography, the market for professional cameras is no longer just for those who work as photographers, but for anyone with an interest. Many photography-related activities are held almost every weekend in Jakarta. Websites such as http://www.fotografer.net and http://www.ayofoto.com bring together amateur and professional photographers for exhibits, workshops and other events. Oktagon, too, often sponsors events and gatherings and provides free rentals for lighting and other accessories.
An industry that used to be dominated by men now attracts more and more women, Zakaria notes. When he first started working at Oktagon, only two out of 10 customers were women; today the number of female clients has doubled. “Just the other day, a housewife bought a Canon 5D to take pictures of her children and for travelling. It’s an expensive camera for a beginner and for that purpose alone. But that’s what she wanted, and she was excited to start.”
Iwan Putuhena Reports
Original article was published in Kemang Buzz
Pictures by Dissy for Kemang Buzz
Jl. Kemang Raya No. 1,
Tel: 021 719 2757
Monday – Friday: 09:00 am – 20:30 pm
Saturday – Sunday: 10:30 am – 17:30 pm
CLOSED ON NATIONAL HOLIDAYS