Petromak: Blast from the Past

A new resto boasts retro feel and hipster appeal | The new Petromak cafe shines a light on Indonesian comfort food and unique takes on classic dishes

Petromak, a new restaurant at La Codefin, features a retro Indonesian concept that has created a buzz among Kemang hipsters since it opened in May. Owned by a group of Indonesian actors and actresses — Baim Wong, Lukman Sardi, Ririn Dwi Ariyanti and Ririn Ekawati— the restaurant is named after petromak lights, the traditional Indonesian oil lamps that were used in villages before the arrival of electricity service and are still commonly used today by street vendors and fishermen.

The semi-outdoor restaurant has a modern interior with a traditional feel. There are mini-petromak lights on the ceiling and tables, along with gerobak (food wagons) that offer ice cream and other deserts.

The Petromak menu offers a varied selection of main dishes — from burgers and steaks such as Johnny Wong Steak, blue cheese sirloin steak and honey dijon salmon steak, as well as an Italian pasta section featuring fettuccine alfredo and spaghetti with mushroom or meat sauce. In the Indonesian corner, you’ll find Petromak fried rice, buntut bakar, gado-gado and traditional rice wrapped in banana leaves, such as nasi pedas, nasi ulam, and nasi liwet bakar.

The main specialty dish at the restaurant is the Johnny Wong Steak, a sirloin steak with mushroom sauce. (Priced at Rp 99,000, it is the most expensive entrée in the menu.) The steak is served with rice and sweet soy sauce on the side.

“My tongue is very Indonesian, so normally, I’m not too crazy about steak. However, I have to say the steak at Petromak unlike any other,” said Irma, a customer who is a Kemang regular.

The fried rice is not like the ordinary fried rice you’ll find elsewhere either. At Petromak, the fried rice has a slightly yellow color, similar to nasi kuning (a traditional yellow rice dish), and is served with fried chicken, meatballs, mushrooms, shrimp and basil leaves.

“The fried rice is tasty and authentic, kind of reminds me of Tom Yum (spicy Thai soup) in a way, because of the shrimp and mushroom,” said Dicky, a customer from Singapore.

Petromak serves a few signature cocktails, such as Green Petromak, Kemang Sunset and Sweet Apricot as well as mocktails like Dewa Monkey, Petromak Plus and Petromak Special. These can be enjoyed with finger foods like fried tofu, nachos, chicken wings and more.

Petromak offers a relaxed setting where you can enjoy a varied selection of both Indonesian and Western foods at pocket-friendly prices.

Iwan Putuhena Reports

Original article was published in Kemang Buzz

Petromak: Blast from the Past

Pictures by Dissy for Kemang Buzz

Lio Collection Comes to Kemang

Bali-based furniture maker brings classic and contemporary designs to the capital | Featuring Indonesian-made wood, rattan and bamboo furniture that has won the company international praise and recognition, the Bali-based Lio Collection will soon open its first Jakarta store in Kemang

Lio Collection is especially popular among furniture enthusiasts in Scandinavia, where it is recognized as the rattan and bamboo king. Known for producing top-quality furniture that is durable, waterproof and environmentally friendly, the company is looking to expand its domain within Indonesia and to earn the same credit in the Asian furniture market.

“Everything is made in Indonesia. Our quality is very high; we are not in the cheap business,” said Lio Collection President Director Michel Liokouras. “One of the keys to our success is to maintain quality control in our factories, and we are really serious about that part.”

Designed and produced in Lio’s factory in Java, the furniture collection is complemented by classic and contemporary designs for both indoor and outdoor furniture, top quality handicrafts and house wares, including intricate glass art, carpets and stone carvings, along with a wide selection of original paintings created by local and expatriate residents of Bali.

Lio’s father, Greek entrepreneur Christos Vassilios Liokouras, moved the company headquarters to Bali around five years ago after more than 35 years in the furniture business in Denmark, where he founded Lio Collection. “It was the best move for my father to move the company to Bali. The opportunities here are endless,” said Michel.

Lio Collection has 13 showrooms in various Bali locations, including Kerobokan, Seminyak, Oberoi, Jimbaran, Tuban, ubud and Ngurah Rai. The company has family-owned and franchised enterprises in Greece, Denmark, Australia, Germany, Egypt, Cyprus, Mauritius and the US.

There are more than 6,000 products in the Lio Collection catalog, according to Michel. “It’s thicker than a Bible,” he said. “Each year we export thousands of containers from Indonesia to hotels, restaurants, businesses and to our shops abroad.”

Lio Collection offers a complete customized service to clients looking to create a concept and character for their businesses— realizing design ideas for furniture, as well as interior design concepts for corporate identity. Some of their well-known clients include The Hyatt, Marriott and many other boutique hotels.

“We partner up with hotels, restaurant, businesses, or private residence, and work together with their designers to build one-of-a-kind products for their venues,” Michel said. “We can approach all kinds of people, for any model and design.”

Welcome to Kemang
Lio Collection expects to make its first appearance in Jakarta before the end of the year. “The opportunity is here. We have the network to develop the market,” said Bams Samsons, co-owner of the new Lio Collection store in Kemang (and a musician with the band Samsons). “I love the designs, and this is the first time for me to be in the furniture business. I’m very excited.”

Bams and his partner Lola began considering investing in the furniture business after Lola stumbled upon a Lio Collection showroom while shopping for furniture in Bali.

“I recently built a house in Bali, and one day I was furniture shopping in the Kerobokan area when I spotted a very unique table. The next thing I knew, all the furniture in my new home was from Lio,” said Lola. “I love all Lio models and styles. Everyone who comes to my house always compliments my furniture.”

At Lio you can mix and match furniture pieces or order anything custom-made to fit your specifications. “We can provide everything from the dining table to the spoon,” said Bams.

The new Lio Collection showroom on Jl Kemang Timur is currently under construction and has already begun shipping many containers of furniture to Jakarta.

Iwan Putuhena Reports

Original article was published in Kemang Buzz

Lio Collection Comes to Kemang

Pictures by Dissy for Kemang Buzz

Lio Gallery, Bar & Resto
Jl. Kemang Timur No. 50, Tel: 021 7179 4409
info@liojakarta.com, http://www.liocollection.com

My Jakarta: Angie Valerie, Jeans Designer

When friends asked Angie Valerie to help them with a project, she never guessed that it would lead to a business. Though she is still in school, Angie is now a partner in Jakarta-based jeans company Vision Mission. That’s fine by her, because she’s been hustling since elementary school.
Today, the 24-year-old Angie shares with us her passion for her jeans and her love-hate relationship with Jakarta, and clues us in on what might be the next big fashion trend.

What made you decide to start your own jeans company?

It all started with my friends’ school project last year. They created a business plan for a jeans company and since I’m studying visual communication design at UPH [Pelita Harapan University], they asked me to help with branding and design. From there the project became serious and they saw my commitment, so they asked me to become a partner. I’ve enjoyed working on this project since day one, even though I wasn’t paid. I’m the only girl in the team, this brand is my baby.

Where do you manufacture the jeans?

Everything is produced and made in Jakarta, from the raw materials to the buttons, even the packaging. While searching for suppliers, I realized that I could find anything I needed in Jakarta.

How did you come up with the name Vision Mission?

We had a few choices for names, but none of them fit our vision and mission. Then we realized that we kept mentioning the words “vision” and “mission” repeatedly, so we decided to go with that name.

So, what’s unique about the jeans?

At the moment they’re only for men. There’s no hype; we just focus on quality, branding and basic needs, so that the boys in the team would want to wear the jeans themselves. We’re just going back to basics because, at the end of the day, that’s what people are looking for.

What’s the price range?

They’re affordable despite the quality materials that we use. The average price is around Rp 390,000 [$43].

Are you competing with any other jeans companies?

There are several brands in Bandung. Last year alone, around 10 new brands came onto the market. Competition is always out there, although each brand has its own market. However, we support each other because we want people to appreciate local products because they contribute to the country.

Who’s your target market?

Anyone looking for comfortable, quality jeans at an affordable price. I have a few pairs of VM at home. Even though they’re for men, girls still buy them to wear as “boyfriend’s jeans.”

What do you do to relax?

I’m a laid-back person. You can find me at a coffee shop or the movies. There’s this place called That’s Life in Senopati; it’s my favorite coffee spot because it’s on the second floor of the owner’s house, so it’s very homey. It’s a good place to chat and spend time with friends.

Do you consider yourself an entrepreneur or an artist?

I’m more of an entrepreneur, but I never label myself. I love art and music, but ultimately, I want to make something that I can be proud of. Like an artist, I want people to see my work. For people to appreciate your work, you have to be able to market it as well, right?

How many tattoos do you have?

Five. A bracelet tattoo that I drew myself of a Native American feather, one on the back of my neck, a tribute to my grandpa on my back, a triangle behind my ears and one on my elbow that has a very deep meaning.

Any hobbies or businesses outside of Vision Mission?

I enjoy photography, design and cooking. I like to try new things. I used to work as an event organizer and I have contributed articles to magazines. Even back in elementary school I used to print off song lyrics and sell them to friends for Rp 1,000. I like to hustle [laughs].

How do you like living in Jakarta?

It’s a love-hate relationship. I hate the congestion, weather and pollution, we all do. The fact that there are high-rise buildings only served by narrow streets shows a lack of planning, but on the other hand, that’s what makes Jakarta different.

Where can we find VM jeans?

Strictly online at www.visionmissionjkt.com. Starting up with a small budget has forced us to be creative and find an alternative solution to opening a boutique. Selling online is more effective because we can control everything better in real time.

Do you see a future for online shopping in Indonesia?

Yeah, I see a really big future, especially in Jakarta. We make use of media such as Facebook and Twitter to build personal relationships with our customers. The key to online business is trust.

So, what’s in? Are skinny jeans still hip?

They’re out, but it’s all personal preference. We have super slim and slim cut. Dry jeans are in at the moment. These are jeans that you never wash, so it adds lines and character to the jeans. And the prediction is that prewashed jeans will be back in style soon.

Angie was talking to Iwan Putuhena

Original interview was published in The Jakarta Globe

My Jakarta: Angie Valerie, Jeans Designer

Picture by Iwan Putuhena