Lio Collection Comes to Kemang

Bali-based furniture maker brings classic and contemporary designs to the capital | Featuring Indonesian-made wood, rattan and bamboo furniture that has won the company international praise and recognition, the Bali-based Lio Collection will soon open its first Jakarta store in Kemang

Lio Collection is especially popular among furniture enthusiasts in Scandinavia, where it is recognized as the rattan and bamboo king. Known for producing top-quality furniture that is durable, waterproof and environmentally friendly, the company is looking to expand its domain within Indonesia and to earn the same credit in the Asian furniture market.

“Everything is made in Indonesia. Our quality is very high; we are not in the cheap business,” said Lio Collection President Director Michel Liokouras. “One of the keys to our success is to maintain quality control in our factories, and we are really serious about that part.”

Designed and produced in Lio’s factory in Java, the furniture collection is complemented by classic and contemporary designs for both indoor and outdoor furniture, top quality handicrafts and house wares, including intricate glass art, carpets and stone carvings, along with a wide selection of original paintings created by local and expatriate residents of Bali.

Lio’s father, Greek entrepreneur Christos Vassilios Liokouras, moved the company headquarters to Bali around five years ago after more than 35 years in the furniture business in Denmark, where he founded Lio Collection. “It was the best move for my father to move the company to Bali. The opportunities here are endless,” said Michel.

Lio Collection has 13 showrooms in various Bali locations, including Kerobokan, Seminyak, Oberoi, Jimbaran, Tuban, ubud and Ngurah Rai. The company has family-owned and franchised enterprises in Greece, Denmark, Australia, Germany, Egypt, Cyprus, Mauritius and the US.

There are more than 6,000 products in the Lio Collection catalog, according to Michel. “It’s thicker than a Bible,” he said. “Each year we export thousands of containers from Indonesia to hotels, restaurants, businesses and to our shops abroad.”

Lio Collection offers a complete customized service to clients looking to create a concept and character for their businesses— realizing design ideas for furniture, as well as interior design concepts for corporate identity. Some of their well-known clients include The Hyatt, Marriott and many other boutique hotels.

“We partner up with hotels, restaurant, businesses, or private residence, and work together with their designers to build one-of-a-kind products for their venues,” Michel said. “We can approach all kinds of people, for any model and design.”

Welcome to Kemang
Lio Collection expects to make its first appearance in Jakarta before the end of the year. “The opportunity is here. We have the network to develop the market,” said Bams Samsons, co-owner of the new Lio Collection store in Kemang (and a musician with the band Samsons). “I love the designs, and this is the first time for me to be in the furniture business. I’m very excited.”

Bams and his partner Lola began considering investing in the furniture business after Lola stumbled upon a Lio Collection showroom while shopping for furniture in Bali.

“I recently built a house in Bali, and one day I was furniture shopping in the Kerobokan area when I spotted a very unique table. The next thing I knew, all the furniture in my new home was from Lio,” said Lola. “I love all Lio models and styles. Everyone who comes to my house always compliments my furniture.”

At Lio you can mix and match furniture pieces or order anything custom-made to fit your specifications. “We can provide everything from the dining table to the spoon,” said Bams.

The new Lio Collection showroom on Jl Kemang Timur is currently under construction and has already begun shipping many containers of furniture to Jakarta.

Iwan Putuhena Reports

Original article was published in Kemang Buzz

Lio Collection Comes to Kemang

Pictures by Dissy for Kemang Buzz

Lio Gallery, Bar & Resto
Jl. Kemang Timur No. 50, Tel: 021 7179 4409
info@liojakarta.com, http://www.liocollection.com

Focus Point: Oktagon

Photography is an expensive hobby and profession, so when you’re purchasing a camera or other necessary supplies, you want a store that provides quality products, knowledgeable guidance and reliable service. Oktagon in Kemang offers all of the above for amateur and professional photographers alike.

Oktagon first opened for business in 2002 at Gunung Sahari in Central Jakarta. Owner Wiryadi Lorens says he wanted to contribute to the development of photography in Indonesia. A young and creative entrepreneur, he saw an opportunity to offer camera retail sales, service repairs, rentals, gallery and photography school, all under one roof. In 2007, to meet the rapid development of the photography industry, Oktagon opened its second store in Kemang.

Oktagon client Andreas bought his Canon 50D at the store in Kemang three years ago, and has been a regular ever since. “I’m comfortable with the professionalism of the staff. They always have good advice when I purchase lenses or other products, and more importantly I can return for repairs if there are ever any problems,” he says.

Oktagon sets reasonable prices, which other stores often use as a reference. “They call frequently; I already recognize their voices,” says Zakaria, a camera expert at Oktagon who learned the trade from Oktagon’s training program when he began working at the store three years ago. As a new employee he was required to attend classes at Neumatt, Oktagon’s photography school. “Eventually I bought my own Canon 450D,” he says.

Photography is an expensive hobby and profession; the price range for an SLR (single-lens reflex) camera runs anywhere from Rp 5 to 80 million rupiah, and as much as Rp 300 million rupiah for a commercial or billboard camera, not including accessories, lights and lenses. Oktagon offers a credit installment option for serious buyers or professionals.

For beginners, Zakaria recommends Oktagon’s newest product and current best seller, the Canon 1100D, priced at about Rp 5 million for a complete kit. For most customers, looking for the best price is a priority. But at the end of the day, according to Zakaria, it is worth paying the extra money for the product service guarantee just to be on the safe side.

Choosing between Canon and Nikon is every beginner’s biggest decision, he adds, noting that both brands are great cameras. Whichever one you choose, it’s best to stick with lenses and other accessories that are compatible. Oktagon’s advice: pick a brand used by most of your friends or photography community; this way you can trade and borrow lenses from each other.

With the growing interest in photography, the market for professional cameras is no longer just for those who work as photographers, but for anyone with an interest. Many photography-related activities are held almost every weekend in Jakarta. Websites such as http://www.fotografer.net and http://www.ayofoto.com bring together amateur and professional photographers for exhibits, workshops and other events. Oktagon, too, often sponsors events and gatherings and provides free rentals for lighting and other accessories.

An industry that used to be dominated by men now attracts more and more women, Zakaria notes. When he first started working at Oktagon, only two out of 10 customers were women; today the number of female clients has doubled. “Just the other day, a housewife bought a Canon 5D to take pictures of her children and for travelling. It’s an expensive camera for a beginner and for that purpose alone. But that’s what she wanted, and she was excited to start.”

Iwan Putuhena Reports

Original article was published in Kemang Buzz

Focus Point: Oktagon

Pictures by Dissy for Kemang Buzz

Oktagon
Kemang Icon
Jl. Kemang Raya No. 1,
Tel: 021 719 2757
oktagon.co.id

Store Hours
Monday – Friday: 09:00 am – 20:30 pm
Saturday – Sunday: 10:30 am – 17:30 pm
CLOSED ON NATIONAL HOLIDAYS

Definition of Cool: 707

Merchandise at 707 offers fashion beyond mainstream trends and styles, delivering urban designer brands not yet available in the rest of Jakarta.

“Sometimes we are six months ahead, compared to the other stores in the city,” says 707 General Manager Nana.

Nana, a 20-something young woman with a keen grasp of urban fashion, has been part of the 707 team since day one, when the store opened for business at Kemang Icon building. “We always made the effort and develop the concept from the start to carry cutting-edge brands from suppliers all around the world,” she says.

707 carries T-shirts, jeans, shoes, sunglasses, watches and accessories by such trend-setting brands as APC, Nudie, Surface2Air, Kidrobot, Cheap Monday, YyMC, Richard James, Superfine, Edun, Alife, aNYything and Melissa, and many more.

If you have never heard of 707 before, you are not alone. The owners deliberately refuse to advertise and have always kept a low profile since the boutique opened its doors in 2005. So how do they stay in business? Mostly by word of mouth, says Nana. Also by social media such as Facebook, Twitter, blogs, and weekly newsletters. Over time, 707 has grown and developed a loyal, trend-aware clientele.

Not long after the store opened, 707 expanded to Cilandak Town Square for a micro version of the store called 707 Annexes. In 2008, the two outlets were combined into a bigger space at the current Aksara complex on Kemang Raya. The store’s urban chic design features vintage furniture combined with modern minimalist, large windows, white brick walls and a classic barber chair.

Adam, who has been working at 707 for three years, says most customers at the store come in looking for unique and exclusive brands. “They dig the rare jeans, and it’s all about curve for them,” he says. Dressed in vintage Nike shoes, designer jeans, T-shirt and baseball hat, Adam says he is comfortable working at 707 because it fits his lifestyle. “I like everything original; my style is simple, I want to be able to feel not just see the product,” he says.

Staying One Step Ahead

707 products typically create a buzz; their first launch for Nike drew lines of 400 people, with many sleeping outside the store overnight, because they knew it was an exclusive line not available at Nike stores in the malls or anywhere in Jakarta. Many other brands such as Nudie, Cheap Monday, Ksubi and Melissa only allow their limited-edition products to be sold in 707. “Most of the lines we carry are exclusive,” says Nana.

Monitoring trends is a key aspect in a business that aims to deliver fresh products. “We regularly keep an eye on magazines, the internet, television and follow the current buzz,” says Nana. “We also look into the background and the people behind the brand. That has always been one way for us to consider and choose a product.”

One product always in demand at 707 is denim. At 707 you can easily find rare and high-quality salvage jeans from Japan with brands such as Imperial, Naked & Famous and many others. Rare jeans at 707 can be priced as high as Rp 7 million.

“Preppy style is the new look for the season,” says Nana. Around Kemang and other hip areas in Jakarta, you can easily spot teenagers and young adults wearing retro glasses, buttoned shirts, chino pants and loafer shoes. Being preppy is cooler than ever, in comparison to previous years when sneakers and T-shirts dominated the urban market. The sneaker rack that used to be the Nike shoe display has been replaced with loafers and boots.

How do they deal with competition from knockoff merchandise? “We don’t worry about that because our customers appreciate quality and love the brand they are seeking. I don’t think they would consider imitations; besides it feels much better paying and wearing originals,” says Nana.

Serving only the best and meeting the demand for exclusive products have proven successful strategies for 707. For customers of this high-end boutique, the rare and limited-edition items on offer are worth every penny.

Iwan Putuhena Reports

Original article was published in Kemang Buzz

Definition of Cool: 707

Pictures by Dissy for Kemang Buzz

707

Jl. Kemang Raya No. 8B, (next to Aksara, under Casa)
Tel: 021 718 0051
info@sevenohseven.com
sevenohseven.com